Marketing a Pediatric Dental Office
When marketing a pediatric dental office, we apply the same strategies and formulas that make our general dentistry marketing projects successful. We just do it with the kid-focused twist required to let moms know how many additional benefits they’ll find for their children’s dental care at your office. We design pediatric marketing pieces with a look and feel that says, “We love kids!” Colorful, cheerful designs that incorporate illustrations and plenty of images of happy kids give moms a taste of the cheerful, kid friendly atmosphere of your office. Text about how your pediatric dental office is different than a general dentistry office strengthens the impact of your piece. We can even include a guide for pediatric dental emergencies, to add extra purpose to mailers and give moms more reason to hold on to a piece. We also love it when your office has a theme, like trains, so the design of all projects we do for you can be on board with your overall branding.
We understand the services and patient amenities that kids and moms appreciate most. Our pediatric marketing pieces make it easy for moms to learn about what effective and pleasant dental experiences children can have at your office, motivating them to visit your website (which should also be on board with your branding) and then call you.
Targeted Mailings
After a piece has been customized to pediatric dentistry, with the visual elements and info needed to appeal to moms, the mailings must be targeted to households with children to be able to do their job. We work with you and our list provider on the right combination of parameters, so your piece reaches the moms in your area. We also consult with you about the best times to send out your mailers, because children’s school schedules play a role in when is best to drop pediatric direct mail.
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